Sales Process Assistance: Help With Your Sales Process
Building processes, skills, and confidence that drive lasting success in sales improvement through effective sales assistance and a streamlined sales process.
Welcome to MySalesTherapist.com
My Sales Therapist exists to empower clients to excel at every stage of their sales development by building the processes, skills, and confidence that drive lasting success. Our mission is simple: help you identify your strengths, overcome obstacles, and achieve your goals with effective sales assistance. Through a personalized, collaborative approach, we design plans and systems tailored to your unique needs and ambitions to enhance your sales process. We’re with you every step of the way.
Whether you’re looking to strengthen your skills, refine your strategy, or navigate a career decision, we provide the support and perspective necessary for meaningful sales improvement. Many challenges in sales come down to people—leaders, peers, direct reports, or customers—and an outside viewpoint can make all the difference. Sometimes you need accountability. Sometimes you need clarity. And sometimes you need someone who will tell you the unvarnished truth.
When things get complicated, you deserve a partner you can rely on. That’s the role we play: your trusted advisory partner, committed to helping you grow, decide, and succeed.
Tailored Solutions
We work with clients whose needs vary widely, and no two situations are ever the same. Goals, challenges, and strategies can differ dramatically. A small construction company, for example, may simply need polished presentation materials to enhance sales improvement for their shower remodels. In contrast, a larger organization with a sizable sales team might require a complete overhaul of their sales process to reignite stalled growth.
These examples highlight how different the challenges—and the solutions—can be. That’s why we never take a one-size-fits-all approach. Every engagement is customized to help clients not only reach their goals but surpass them with effective sales assistance.
Our methods of engagement are tailored as well. Clear, effective communication is always our priority, and we utilize whatever channels best fit the client’s needs and budget. Whether through phone calls, Teams or Zoom meetings, email, text, in-person visits, or even joint sales calls—our clients receive support in the way that works best for them.
Sales organizations have many moving parts, and a sales manager who falls behind in any one of them can run into trouble quickly. That’s why we always begin with discovery. Together, we identify the issues, prioritize what matters most, and build systems that create repeatable, sustainable success for sales improvement.
Ready to talk? Call or email us. It won’t cost you a dime, and we’d genuinely love to hear from you.
Who we are
Dayton Shepard is the principal of MySalesTherapist.com. With more than 45 years of experience in sales, Dayton brings a wealth of knowledge earned through a career that includes positions with Fortune 500 companies and large commercial truck dealerships. He has held key roles in sales, sales management, and operations, and has received multiple awards for outstanding performance. Most importantly, Dayton understands the real-world challenges faced by sales managers and salespeople.
Sales is a rewarding profession, but success rarely comes easily. Many sales managers and salespeople need sales assistance to sharpen their skills and improve their methods. Sometimes, they simply need to talk to someone who has 'been there and done that.' For over 20 years, Dayton has been mentoring sales professionals with a proven approach he likes to call 'Sales Therapy,' focusing on sales improvement and refining the sales process.
MySalesTherapist.com offers a fully customizable mentoring and coaching experience tailored to each client’s needs. Unlike competitors with rigid, one-size-fits-all programs, we adapt to your unique situation. Our clients range from small businesses needing help with a single sales presentation to organizations managing large sales teams.
We identify what you’re doing right and opportunities for improvement to help you excel. It's the personal touch that’s the foundation of My Sales Therapist.
Who we work with
MySalesTherapist.com provides essential sales assistance to professionals engaged in both business-to-consumer and business-to-business sales. Business owners often seek our expertise for launching or evaluating a salesperson or an entire sales team. Sales managers depend on our support for various aspects of the sales process, and we take pride in partnering directly with individual salespeople to drive sales improvement as well.
Who we are not
We are not psychologists, psychiatrists, or mental health professionals in any capacity, nor are we accountants or lawyers, and we do not provide assistance in those fields. However, for sales assistance and sales improvement, we can recommend professionals and specialists who are well-equipped to help with your sales process if needed.
Your investment
MySalesTherapist.com fees are determined by the size and complexity of the client's goals related to sales improvement. We offer a combination of a modest fixed monthly retainer along with project completion and/or performance fees to enhance the sales process. Additionally, initial discovery conversations focused on sales assistance are always free.